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About proJ.
proJ. was born somewhere between a sketchbook, a climbing wall, and a slightly obsessive love for pink.
I'm Jane — climber, creator, and someone who genuinely can't sit still. Whether it's painting, designing, dreaming up new products or collaborating with my sponsors, I'm happiest when I'm making something.
proJ. started with a simple observation: the climbing world needs more pink. Like, a lot more pink. So I decided to do something about it — taking products I love and adding my own twist, or creating entirely new ones from scratch.
This shop is where my two worlds meet: rock climbing and creativity. Every product here is picked or made with psyche, fun, and a mission to make your next project a little more colourful.
Try hard. Have fun. And maybe go a little pinker. 🌸
"What if it all works out?"
If you want to follow my climbing journey — the sends, the fails, and everything in between — come say hi on Instagram.
Follow @jane_svecova
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